Made of Africa
“Gone are the days when Paris was the place to find the finest fashion in the world. Gone are the days when Switzerland is the only maker of the finest chocolate.”
– Laduma Ngxokolo, Fashion Designer and founder of MaXhosa Africa
While almost two-thirds of the world’s cocoa beans are grown in African soil, most of it is exported to Europe and America where it is turned into chocolate before being returned to our African shores. We believe in growing the art of chocolate-making within Africa, using the rich resources we have and supporting farmers and their local communities.
We’ve made a promise that our chocolate will always be Made of Africa using cocoa beans that have never left the continent.
We’re proud to be the first African grown and produced chocolate to win a 2-star Great Taste Award – and silver and bronze at the International Taste Awards.
Direct Trade connects cocoa farmers with chocolate makers, without any middlemen, in a way that they become dependent on each others success, ethics, and professionalism. Direct Trade is so much more than fair trade practices as it does not depend on grants or fines, but rather on really sharing the value created by selling the chocolate.
By trading directly with cocoa farmers, they earn significantly more than they would if middlemen were involved. The farmers are able to support their families, they are invested in and rewarded for producing the finest-quality cocoa beans and you can enjoy our chocolate knowing that it isn’t at the expense of somebody else.
“We believe that our direct trade partnership, which treats the farmers with fairness, dignity and respect is the future of chocolate.”
Bean to Bar
We combine only the finest naturally organic, heirloom cocoa beans with locally-grown unrefined cane sugar to create our range of chocolates – no gluten, soy, GMO’s, palm oil or artificial flavourings or colourings.
It takes 12 steps to turn a cocoa bean into a chocolate bar. Each step has a vital impact on how the final chocolate tastes and it requires a special collaboration between cocoa farmer and chocolate maker to create the perfect chocolate bar.
All our chocolate is made from scratch at our factory in Cape Town using the finest ingredients.
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+27 84 295 1740
+27 72 459 0247